How To Outperform Your Small Engine Repair Competitors Using Multi-Channel Marketing?

Opening up any business requires a lot of brain storming and strategizing. Right from the funding, marketing, operations to after sales service everything matters to the great extent. 

Procuring fund requires making of a robust business plan that will withstand many challenges and come out successful. However, the core of business remains to be marketing.

So, what’s the key to success for small engine businesses marketing?

Here are some points to outperform competitors that provide small and lawn mower repairs in Hudson and Ashland:

1. Internal Branding:

The first thing first to successful marketing of your small engine business is having a strong internal branding. To start with have a crisp and interactive website featuring your various products. Make sure the website aims at both having good functionalities and design. Make it speed load optimized. The content within your website should be SEO friendly so that you also get leverage on search engines. Apart from the website, create merchandising for local Hudson and Ashland employees. Create dressing code, stationery and other give-aways for both internal and external employees. 

2. External Branding:

Once you have a strong internal brand, focus on creating a strong external brand. Adapt to local promotional media vehicles like print, electronic and outdoor media. Use transit advertisement for local customers. You can also create a database of people to whom other shops are providing small and lawn mower repairs in Hudson and Ashland.  Approach these individuals with SMS offers, email offers and personalized communication. You can also participate in local events and trade shows to promote your small engines.

3. Digital Marketing:

Digital marketing is again becoming very popular. Having an online presence for your brand might boost your sales in international markets as well. If you want to penetrate in the global markets, consider having a strong online presence. Apart from using popular channels like Facebook, Twitter and LinkedIn, you can also use Vine, Snapchat, Instagram and Pinterest. You can probably run contests, polls and a lot more for all your small engines. Apart from these strategies you can always resort to an agency that can help you set-up your SEO, PPC and Native advertisement campaigns.

4. Out of the box marketing:

There are various out of the box marketing techniques that you can always adapt to apart from the aforementioned techniques. Guerilla marketing is one such technique that can lure all your prospects.  Provide them free home delivery and free demonstration which again is offered by a handful of the companies. A strong after sales service can also help you gain popularity. Certain companies lure customers by having professional staff, 24/7 customer support and Live Chat facilities on their website. Other out of the box marketing techniques can be marketing at popular places using celebrities or entertainment events.

If you combine all of these techniques, you will be able to easily outperform all the shops that provide small and lawn mower repairs in Hudson and Ashland.

Read More

Engine Lubrication: It’s all you need to keep your small engines perform well

What is a small engine? A small engine is an engine used by a variety of equipments like lawn mowers, trimmers, snow blowers and small tractors. Small engines are really helpful, but a lot of people find it challenging to maintain the same. Most people encounter issues with small engines because of their poor maintenance and inaccurate repairs. When they resort to the small time companies that provide lawn mower repair in Marlborough, these companies some time do not have expertise to resolve the issues and in fact, they ruin the engine performance.

To enhance your small engine performance, all you need is correct engine lubrication. You don’t need to get panicky about the engine if you regularly lubricate it. Lubrication system maintains the performance of the engine. Most big brands that manufacture small engines design the engines in a way that provide lubrication under different operating conditions.

Why you need lubrication?:

Although exhaust in the small engines help to reduce their heat within, lubrication will keep the engine smooth, durable and reliable. Changing oil as and when required reduces the friction and keep the engine functional for longer period of time. Remember, less friction means less maintenance cost by avoiding going to the companies providing lawn mower repair in Sudbury.

How does lubrication system work?:

Most top engines performed by big brands use one of the below lubrication systems for smooth functioning of the engine:

-          Pressure Lubrication

-          Full Pressure Lubrication

-          Splash Lubrication

The pressure lubrication system is normally used in single cylinder engines. They provide regular oil flow to the engine so that there is limited wear and tear. This system supplies oil through a pump to all the important areas within small engine. Some of the companies offering lawn mower repair in Marlborough provide full pressure lubrication. As the name suggests it works to lubricate all the necessary components within small engines. The only difference is the pump used in the full pressure lubrication is little powerful and throws oil with more pressure. Splash lubrication on the other side uses a dipper that splashes the oil to various engine parts appropriately. It also prevents the small passages within the engine from clogging.

What to do if you don’t want to waste much oil within small engines?:

Well, the solution is very simple. Recycle the oil. Recycling the used oil is one of the best ways to reduce the overall oil consumption within your small engines. Most big brands help their customers by providing them with a solution that recycles the used oil within small engine lubrication system.

Takeaway:

Small engines can really last long and with very less maintenance cost, provided if the engine is regularly lubricated and you only resort to the professional companies that provide lawn mower repair in Sudbury. If you are not sure about the lubrication system within your small engine, check with your manufacturer during demonstration or go to the centre and check it up.

Read More

Small Engine Maintenance For Women

Do you have a host of small engines in your house to manage? Do you have some knowledge about small engines? Are you the only one who is aware about small engines? It’s time to rethink. Women considerably spend more time with small engines may it be chainsaws, snow blowers or lawn mowers. That said; it is vital that women have hands on knowledge of small engines so that when men are away they themselves can fix small issues or otherwise call the right professional company providing small engine repair in Northborough and get the small engines repaired.

There are a few small maintenance issues with small engines which even women can resolve. Let’s understand the most frequent challenges that women face in operating small engines:

- Cleaning and Cooling Knowledge
As the machines are normally operated by professionals, women feel that cleaning and maintaining small engine is difficult which actually might not be the reality. The cleaning process is very simple. Ladies need to understand that the small engines are normally two types two and four strokes. They need to be regularly monitored and lubricated for smooth functioning. If engines are not adequately cooled, they might at a long run start performing poorly. Women should know that once they use the lawn mower, they should let them cool down in normal operating temperature. The dirt and grass should be cleaned and reused only after its cooled down.

- Fuel and Gas
Normally, the small engines require a proper blend of gasoline and oil. Different small engines require a different mix of oil and fuel. Women might get a little confused here however; they can always call up the company offering services for small engine repair in Northborough. If there is not right balance of any one of these components, the small engine might not start or heat up and malfunction.

- Combustion
For any issues related to the combustion, women can always check the ignition and spark plug. If the problem seems to be complicated, they can always call up the professional company and seek out for their guidance.

Additionally, women need to take care of certain buzz words that are used by the small engine repair companies. Women need to understand terms like fuel tank, fuel line, carburetor, governor, choke primer, ignition, condenser, coil, spark plug, distributor, cylinder, piston, valves, flywheel etc. These terms will help women in two ways (a.) discussing the issues with the professional company (b.) replace certain spare parts by themselves and procuring them in an easy manner.

Maintaining the small engines is really easy and doesn’t require professional assistance most of the times. There might be certain issues however; which might be prolonged and not get resolved internally. If you are a women and you have little knowledge about the small engine and still unable to fix the issues, don’t be dishearten. Just call up the nearest company offering small engine repair in Northborough and wait for the right professional assistance.

Read More